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Published in News

On Tuesday 19th May 2015 in Florence, within the prestigious 24th International World Wide Web Conference (, it took place “Made in Italy on the Web 2015”, an event dedicated to Digital Marketing & Made in Italy.

The core topic of this event was “Crafting and executing digital marketing strategies: the Made in Italy Experience”. How to make Italian brands known internationally through digital channels.

Published in News

The International World Wide Web Conference is the premier international forum to present and discuss progress in research, development, standards, and applications of the topics related to the Web. During 2015, the 24th Edition of this conference will be held in Italy (for the first time since its launch, 24 years ago), and will take place in Florence on 18th -22nd May 2015. Top sponsor of this worldwide-known event will be Google, Facebook, Yahoo Labs, Microsoft and Linkedin. All details about this event are available online.

Published in News


Monday, 29 September 2014 00:00
Pier Paolo Bucalo

A12Lab Founder and Director, Pier has direct responsibility for company management and business development.

Formerly Vice President, Global Online & Mobile Banking at UniCredit, Pier spent over 9 years (2004-2013) covering several managerial roles within the strategy & marketing functions of the group. Previously a Strategy Manager with Accenture (London office, 1998-2003), Pier has overall been working for over 18 years with a number of very large organizations throughout Europe (UK, Germany, France, Belgium, Luxembourg, Italy). 

Pier is currently a Professor of Marketing, Innovation & Sustainability at Arcadia University (Pennsylvania, USA - Rome Campus).

He holds a Ph.D. in Economics (University of Rome “La Sapienza”, Italy), an M.B.A. (Rotterdam School of Management, The Netherlands) and a Laurea (BA/MA) with First class honours (1st) in Economics & Political Science (University of Rome “La Sapienza”, Italy). He speaks fluent English, Spanish and Italian, and has a good working knowledge of French.

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