Within this prestigious context, A12Lab is sponsoring a co-located event, titled “Made in Italy on the Web 2015”, which will take place on Tuesday 19th May 2015 che (9:15 – 17:30). The core topic of this event will be: “Crafting and executing digital marketing strategies: the Made in Italy Experience” > how to make Italian brands known internationally through digital channels.
In the morning session, after an academic keynote speaker, there will be a roundtable where companies that represent “Made in Italy” brands in the world will share their experiences (Alitalia, AS Roma, Barilla, Buccellati, Fiat Chrysler Automobiles, Hogan, Luxottica, Mastroberardino). In the afternoon session, there will be another roundtable where the digital enablers will share their views and comments on how to add value to the “made in Italy” brands going digital. Amazon, BCG, Facebook, Google, Microsoft, PayPal, RCS (Leading Italian publisher, Corriere della sera) and Yahoo! will be present.
All the details about the event are available on the event dedicated website.
Here are the speakers that confirmed their presence:
- Alessandro Antiga, Country Marketing Manager, Google Italy;
- Nicola Arnese, VP eBusiness & Digital, Alitalia;
- Gianluca Brozzetti, CEO Gruppo Buccellati;
- Elvira Carzaniga, Marketing Director, Microsoft Mobile Devices.
- Alessio Gianni, Head of Digital, Barilla;
- Luca Lo Curzio, Head of Global Marketing, Retail Sun and Luxury, Luxottica;
- Piero Mastroberardino, Owner, Mastroberardino Winery;
- Angelo Meregalli, Country Manager, PayPal Italy;
- Pepe Moder, Digital Marketing & CRM Director, Fiat Chrysler Automobiles Group;
- Lorenzo Montagna, CEO & Sales Director, Yahoo! Italy;
- Francois Nuyts, President & Managing Director, Amazon Spain & Italy;
- Alessandro Pacetti, Digital PR, Hogan;
- Sylvain Querne, Head of Marketing Southern Europe, Facebook;
- Alceo Rapagna, Chief Marketing and New Business Officer, RCS;
- Paul Rogers, Head of Digital Media, AS Roma;
- Alessandro Zanotti, Executive Director Digital Practice, The Boston Consulting Group;
If interested in attending the event, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.