A12Lab sponsored "Made in Italy on the Web 2015"

Read 2897 times Last modified on Tuesday, 01 March 2016 13:46

On Tuesday 19th May 2015 in Florence, within the prestigious 24th International World Wide Web Conference (, it took place “Made in Italy on the Web 2015”, an event dedicated to Digital Marketing & Made in Italy.

The core topic of this event was “Crafting and executing digital marketing strategies: the Made in Italy Experience”. How to make Italian brands known internationally through digital channels.


During the morning roundtable, chaired by Carlo Alberto Pratesi, companies that represent best practices in terms of marketing “Made in Italy” digitally shared with the audience their experiences:

  • Nicola Arnese, VP eBusiness & Digital, Alitalia;
  • Gianluca Brozzetti, CEO, Gruppo Buccellati;
  • Alessio Gianni, Global Social Media & Digital Marketing Director, Barilla;
  • Luca Lo Curzio, Head of Global Marketing, Retail Sun and Luxury, Luxottica
  • Guido Fienga, Head of Strategy & Media, AS Roma;
  • Piero Mastroberardino, Owner, Mastroberardino Winery;
  • Alessandro Pacetti, Digital PR, Hogan.

In the afternoon roundtable, chaired by Pier Paolo Bucalo, the “digital enablers” shared their views and recommendations to make digital transformation efficient and effective:

  • Alessandro Antiga, Country Marketing Manager, Google Italy;
  • Angelo Meregalli, Country Manager, PayPal Italy;
  • Lorenzo Montagna, CEO & Sales Director, Yahoo! Italy;
  • Sylvain Querne, Head of Marketing Southern Europe, Facebook;
  • Alceo Rapagna, Chief Marketing and New Business Officer, RCS;
  • Alessandro Zanotti, Executive Director Digital, The Boston Consulting Group;

The Scientific and Organizing Committee was chaired by Carlo Alberto Pratesi (Università Roma Tre), Pier Paolo Bucalo (A12Lab e Arcadia University) e Costanza Nosi (Università Roma Tre).

A12Lab, BCG and 3C were gold sponsors of the event, while Teleperformance and Wish Days were silver sponsors.

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