A12Lab Team


Vita has over 20 years of work experience in the Communication industry. Among her vast experience, she was Account Director for The Lowe Group

Claudia has over 17 years of experience in the FMCG sector. Formerly Marketing Director at GABA Italia (Colgate. Wide experience in Marketing as Account Director with HRS&S (WPP-Group), with Clients such as Microsoft, Nikon & Dresdner Bank.

A12Lab Founder and Director, Pier has direct responsibility for company management and business development.

Formerly Vice President, Global Online & Mobile Banking at UniCredit, Pier spent over 9 years (2004-2013) covering several managerial roles within the strategy & marketing functions of the group. Previously a Strategy Manager with Accenture (London office, 1998-2003), Pier has overall been working for over 18 years with a number of very large organizations throughout Europe (UK, Germany, France, Belgium, Luxembourg, Italy). 

Pier is currently a Professor of Marketing, Innovation & Sustainability at Arcadia University (Pennsylvania, USA - Rome Campus).

He holds a Ph.D. in Economics (University of Rome “La Sapienza”, Italy), an M.B.A. (Rotterdam School of Management, The Netherlands) and a Laurea (BA/MA) with First class honours (1st) in Economics & Political Science (University of Rome “La Sapienza”, Italy). He speaks fluent English, Spanish and Italian, and has a good working knowledge of French.

Prior to joining A12Lab, Sabrina was the Head of Co-marketing & Partnerships in Vodafone, after covering several other roles in Vodafone sales and marketing functions, both in Milan and London.